Image is important to me -- not that it's an all-encompassing means to judge a person, but still, it is enough to establish or destroy a reputation.
In any case, this is not about me. This is about the presidential and vice-presidential candidates.
We pretty much know who are in the running for the top two posts in the 2010 elections, especially with the announcement of Edu as Gibo's running mate, and despite Villar's silence -- as Loren is his safest bet. Given this scenario, we have:

Gibo and Edu
Erap and Jejomar
Villar and Loren
(Let me just point out that only Villar cannot be referred to on a first name basis out of context; ah the travesty of having the same name as a Filipino boxing legend!)
Noynoy and MarHere's how I perceive them to be if I were to relate them to, as Sesame Street puts it, "the people in your neighborhood."
The Pogi BoysGwapo, maporma, mukhang mayabang and as
@heyjay pointed out, mga La-Sallista (whether that's good or bad, well that is up for debate, lol); The conyo boys raised by an evil stepmother (read: GMA)
I sincerely like Gibo but my problem with him is -- aside from the obvious and that is his Arroyo connection -- he seemed to have sprung out of nowhere. He wasn't heard of as a Congressman and not as Defense Secretary, at least until he announced his presidential ambitions. Given his outstanding and attention-grabbing educational record -- a law degree from UP, top spot at the 1989 bar, and a master of laws from Harvard -- how could he have been under the radar all this time? How could he have not excelled in public service? Given this missing piece -- a popularity and charismatic appeal earned through years under the public spotlight -- he should have tried being a senator first.
As for Edu, let's imagine he wins. And then let's imagine the President dies. I cannot imagine the dude who sang and danced to the Papaya Song, as my President. Also, granted that eradicating piracy is hard, do we vote for someone who cannot solve a hard problem? Do we also vote for someone who cannot even win Makati? A losing streak is a considerable image problem.

Ultimate Pogi: Bill Clinton. If only these guys were half as good.
Lolong manyak na tambay sa kanto with sidekickSi lolo na manginginom, sugalero at sabungero. Yung sidekick na pang-comedy na laging nababatukan, ala Babalu or Panchito.
I won't expound on Erap -- I highly doubt his candidacy will be be considered legal. Jejomar is a minor player aspiring to join the big leagues. Being mayor of Makati, as rich as the city may be, just won't cut it.
Besides, Binay is not Makati; the Ayalas are.
And seriously, these two put together is so depressing: they look dull and gray. Heck, one of them walks as if his scrotum can barely hang on to its balls. That image just doesn't inspire.
Ultimate lolong manyak: Nicolas Sarkozy -- Leaves wife to bag the supermodel -- to positive and improved popularity rating!
Ultimate sidekick: Dick Cheney -- when the sidekick is actually the evil, scheming master
Part two, Villar and Loren; Noynoy and Mar.